ABOUT THE BRAND
With the first collection debut in 2021, daana saakena pays homage to traditional Itlalian craftsmanship in modern silhouettes.
Featuring clean lines, unique shapes and solid structure, each daana saakena handbag is an ode to the timeless artistry and unique details found throughout heritage pieces of the past.
The foundation of daana saakena is one that is timeless, deliberate and architectural featuring exceptional Italian leather and details such as special inside pockets, hidden strap hooks and signature hardware. Made in Italy, each daana saakena bag is thoughtfully constructed by hand, assembled with the utmost care and detail.
Luxury handbags were built to stand the test of time, as is each daana saakena handbag.
Founded by designer and CEO Daana Saakena Diaz Madrid, her namesake brand is a culmination of her decades of experience in the fashion industry.
As a first-generation Lebanese American, Diaz Madrid wanted to create a brand that was an ode to her upbringing. Naturally drawn to fashion, art and interior design, Diaz Madrid poured her interests into her career.
After graduating from FIDM, Diaz Madrid ingrained herself in the fashion industry, learning all facets of the business from the ground up. Having gained valuable experience across a number of notable fashion houses, Diaz Madrid took her expertise to The Elder Statesman, working closely with founder Greg Chait to build the lifestyle brand during its formative years. Following her stint at The Elder Statesman, Diaz Madrid felt it was time to venture out on her own. While consulting for a number of startup fashion brands, Diaz Madrid started to conceptualize her soon-to-be eponymous brand, taking the knowledge and connections she built within the luxury space and bringing it with her to create daana saakena.
As an emerging designer, Daana is excited to breathe new life into the handbag category and introduce you to daana saakena.